ABOUT US

Wholesale Appliances Melbourne is part of a group of Italian Appliance Manufacturers and importers. Our Parent company "Maxfaro" is the OEM (original equipment manufacturer) of many new and innovative appliances in Italy. Please visit www.maxfaro.com for some of the latest designs in Italy.

The "backbone" of our companies - Maxfaro Pty Ltd has been responsible for setting up the Appliance ranges for many reputable Australian Kitchen Appliance Companies over the years, and has also designed and manufactured some of the most innovative products on the market. Maxfaros latest oven design has been taken up by companies throughout Italy, Scandinavia and France. Negotiations are underway with the United States.

As is, with many Italian manufacturers, Maxfaro specialise in an elite market. Therefore, when another product is needed to complete a range, for example a cooktop to suit the latest oven, we will source that from a maufacturer who specialises in that field.

With the Australian import industry, we see so many different products bought into this country which are basically from the same factory but may have the "face" changed - ie different knobs, handles or fascia panels. They remain a top quality item, just with a different "badging"

Over the years we have found that Australians have very high requirements for Kitchen Appliances, however are still tempted to stay in the comfort zone of all the same "brand" in the Kitchen, where Europeans are well aware that one particular "brand" may have the superior oven and another "brand" may be a more suitable cooktop maufacturer.

As with many major Australian Brands, we source the "better" products from Italy and import them directly, before they are re branded. Our CEO spends a majority of the year in his native country of Italy, sourcing the latest and most cost effective Kitchen products, which are exported here directly.

Having wholesaled to retailers for years, we are now in a position to offer the products directly to the end user via the internet, saving our costs and therefore incurring savings for you. Although you may not having the "luxury" of a recognized "brand" in Australia, you will be purchasing products manufactured from the major players in the international market, whilst still having the guarantee of a reputable importer.